About Me

Sungae Park
Humanize Technology
I currently serve as Vice President of Design at HCA Healthcare, where I lead design strategy and innovation to elevate the healthcare experience through human-centered solutions. My career blends design, technology, and business—beginning in graphic design, evolving through computer science, and solidified by an MBA in Information Technology. This hybrid foundation allows me to connect creative thinking with technical execution and strategic vision. Previously, I led as Head of Design at Episource, part of Optum/UnitedHealthcare, where I brought AI/ML capabilities—originally developed during my time at LG Electronics building a natural language AI chatbot—into enterprise healthcare SaaS products. My approach is rooted in deep UX principles and scalable design systems. Over the past 25+ years, I’ve built and mentored high-performing global design teams and delivered impact across industries—from fintech at Avantax, to enterprise software at Hexagon PPM, to e-commerce and startup innovation at SportBiz and OrangeShine, where I served as Chief Product Experience Officer. Across every role, my focus remains the same: lead with empathy, scale with systems, and deliver design that drives measurable outcomes. Download Resume
Vice President of Design
HCA Healthcare
2025-Present
Head of Design
Episource (Part of Optum)
2021-2025
Chief Product Officer
SportBiz | OrangeShine
2020 - 2021
Director, Head of UX Design
TaxAct (Avantax Wealth Management)
2019 - 2020
Global Head of User Experience
Hexagon AB
2017 - 2019
Director, Digital Creative Services
LG Electronics
2015 - 2017
Webmaster / Sr. Web Developer
Cotton Incorporated
2003 - 2015
Application Developer
Builders Mutual Insurance Company
2000 - 2003
Design Thinking and Innovation
Harvard Business School Online
Certificate
2023
Master of Business Administration (M.B.A.)
Manning School of Business, UMass Lowell
Information Technology
2015- 2019
Bachelor’s Degree in Computer Science
Strayer University
Concentrate in Programming
1996 - 2000
Recommendations
Sungae is a great boss. She built the design team at Taxact from the ground up by recruiting top talent and setting up our processes and procedures. She knows great design and development, and she knows how to lead a team to deliver it on time.
Rick Holden - UX Research, VP at JP Morgan
Euna worked with Sungae on the same teamJuly 8, 2016, Euna worked with I have worked with Sungae since the 2015 US-Korea Conference on Science, Technology and Entrepreneurship to until now. She is always responsible and handles complicated inquiries very well. As a website master for the international conference, Sungae had done excellent job with strong integrity.
Euna Yoon - Admin Manager at KSEA
Sungae is an extremely detail-oriented and results driven professional, who through her years of experience in the industry has mastered all aspects of Web Development and Web Design with profound results. I was fortunate enough to work with her at Cotton Incorporated. I highly recommend Sungae; her skills would be an invaluable resource at any company.
Paul Walters - UI/UX and Full Stack Architect
My Work
- All
- Image
- Video
- Music
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Product Design Team
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Design Process
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Affinity Diagramming
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User Personas
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Persona Spectra
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EpiDesign UX Principles
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Product Demo
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User Journey Map
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Signet Design System
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Avantax (TaxAct) Design System
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Avantax (TaxAct) UI Components
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Before and After
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User Control Improvement
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LG AI Chatbot
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AI Chatbot Diagram
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Accessibility Fact Sheet
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Data Visualization
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AI/ML SaaS Dashboard
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AI Medical Coding Tool
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UX Principles
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Content Principles
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LG Community Forum
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LG MarTech & Social Media Strategy
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Hexagon BIM Smart Build App
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Hexagon BIM 3D Platform
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Hexagon AI/ML AutoCAD
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Cotton Incorporated Web Design 1
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Cotton Incorporated Web Design 2
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Cotton Incorporated App Design
Latest Posts
UX Design Principles
Design user interfaces that are clear, predictable, and intuitive, reducing cognitive load by automating processes and providing a seamless experience that accommodates interruptions, preferences, and progress tracking.
Embracing Inclusivity: A Commitment to Universal Access
In a world that increasingly values inclusion and adaptability, accessibility transcends being a mere ethical duty and becomes an indispensable element of exceptional design. The Episource design team, embracing this inclusive approach, has integrated best practices for accessibility right into the Signet UI component level, aligning with the Americans with Disabilities Act (ADA) guidelines. This dedicated effort signifies more than mere compliance; it underscores an emphatic and compassionate approach to healthcare SaaS design, placing an emphasis on inclusivity and quality.
Atomic Design System
Creating B2B enterprise applications is more complex than developing B2C consumer apps, akin to building an aircraft versus a car. This increased complexity, especially in the regulated healthcare industry with multiple stakeholders and unique business needs, calls for a systematic design process. At Episource, we understand the challenges and have crafted a solution with our […]
Get It Touch
My Details
Head of Product Design & UX Research | UX UI Instructor | AI ML Speaker | Advisor | Investor
- luvsungae@gmail.com
- LA, California
- Pacific Time